easyMarkets operates according to principles of simplicity, transparency, and accessibility in the trading sector. The company was established in 2001 with the objective of opening market access to a broader audience. At that time, trading required either substantial capital or institutional status, making participation difficult for most individuals. easyMarkets introduced online trading with lower entry barriers, accepting initial deposits as low as $25 and enabling funding through credit card payments rather than requiring traditional bank transfers.
Since its launch, the company has expanded its offerings beyond Forex to include CFDs across global indices, energy, metals, and additional asset classes. The company rebranded from easy-forex to easyMarkets in 2016. Among its distinguishing features, easyMarkets developed an online trading platform designed to limit customer losses to their invested capital. The company has introduced various trading tools and features including free guaranteed stop loss, insideViewer, Freeze Rate, and dealCancellation.
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