Frasers Group / Sports Direct

Frasers Group / Sports Direct operates as an international retailer specializing in sports and fitness footwear, apparel, and equipment. The company serves millions of customers weekly across more than 20 countries, having grown from its origins as a physical retail location into a multi-market business offering a range of products for various sports and fitness activities including football, running, training, boxing, walking, dance, cycling, and swimming.