DigitalMR operates as a technology firm offering proprietary market research solutions. The company focuses on applying Artificial Intelligence to generate customer insights and combines Social, Survey, and Sales data into unified systems. Core research areas encompass text and image analytics, including sentiment analysis, semantic topic identification, emotions detection, and image theme and logo recognition. Development of these capabilities has been supported by government funding over an extended research period.
The company maintains operations across multiple countries and serves major multinational brands including P&G, Coca Cola, Radley, YPO, and Nielsen, among others.
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